ELIZABETH ARDEN: THE RED DOOR


When Elizabeth Arden opened its new spa, The Red Door in Union Square, they wanted to engage a young, fashion savvy consumer. They enlisted Creative Breed to devise the strategy and programming for the spa’s 10 foot video wall where we created 8 original “programs” that spoke to this demographic. 

 
 

Our 8 original programs were easily refreshable and featured a mix of originally created, user generated and curated content, enabling the Red Door to partner with leading tastemakers and turn their target consumer into content creators for them.

 

 

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CURATED BY


Curated By turned the video wall in Elizabeth Arden’s spa window into an art installation of photos and video from influencers’ personal collections and social media feeds. It enabled Elizabeth Arden to partner with leading tastemakers in their target demographic and display stunning imagery in their windows.

 
 

RED DOOR PICS


Red Door Pics enabled Elizabeth Arden to turn their consumers into content creators for the brand, transforming the screens into a new kind of social media platform: women uploaded their photos for the chance to be featured on The Red Door video wall.

 
 

CUSTOM COLOR


We created this fun, animated celebration of Custom Color Foundation to promote this signature Elizabeth Arden product and meet its goal of speaking to a young demographic.

 
 

THE RED DOOR OPEN


The Red Door Open marketed The Red Door services in a fun and engaging way, using visual motifs from the spa for an integrated marketing approach on their 10 foot video wall.

 
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