FOOD & WINE: MAD GENIUS TIPS


Creative Breed created Food & Wine's most successful videos to date featuring their Test Kitchen guru Justin Chapple. This original series has been so successful we’ve made 104 videos over 4 seasons and were nominated for a James Beard Award in 2016.

 
 

In these fun and funny videos, Justin Chapple reveals wonderfully oddball, brilliant cooking tips and kitchen hacks. The video series spawned a book of the same title, released in fall 2016 and Mad Genius Tips themed segments on The Today Show.

 
 

Over 23 Million Views


Increased Food & Wine's Video Traffic 300%


4 SEASONS / 104 EPISODES


nominated for a james beard award

 
 

some of our favorites:


 
 

4 seasons of mad genius tips:


 
 

TESTIMONIAL

From conception through delivery, Creative Breed is brilliant at creating a narrative arc, emotion and drama to captivate and entertain viewers.  They were the perfect partner to create Food & Wine’s video series Mad Genius Tips. The series is hugely popular, won awards and even spawned a book. I look forward to working with them again!
— Dana Cowin, Former Editor-In-Chief, Food & Wine Magazine, Host of Speaking Broadly podcast
 

Awards

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Chefs In Conversation

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Curious World