We are an empathy agency

We harness empathy to tell emotionally engaging stories across all media. From ideation through production, post production and distribution, we put the human element first. We apply our deep emotional intelligence and empathy to bring out the humanity in our subjects, understand and channel the needs of our clients and move and inspire an audience.



Development: When we find people and stories that inspire us, we dive in and figure out how to share those stories with the world.

Creative Ideation: We love conceptualizing inventive original ideas with clients that speak to and engage their customers.

Production: We build the perfect team for each project, relying on a combination of in-house talent and our network of top production creatives. This is how we can be versatile and nimble.

Post-Production: We execute post-production in-house, including the edit, gfx, music, and final deliverables, enabling us to shepherd a project from ideation through completion.

Multi-Platform Distribution: We strategically plan how to maximize the content we create across multiple distribution platforms, providing efficiencies and a consistency of messaging for clients.






Cheryl Miller Houser, Founder & CEO

Cheryl guides the company’s vision, values and creative output, applying her storytelling talent, passion and empathy to everything Creative Breed does. Along with co-founder Brian Egan, Cheryl drives the development and creative ideation of Creative Breed’s projects and takes an active role in every step of production and post-production. She also often directs the company’s work, with a strong ability to capture people’s emotional core.

Most recently Cheryl co-directed, produced and oversaw the distribution and marketing of Creative Breed’s feature documentary GENERATION STARTUP following recent college graduates launching startups in Detroit. She also created and directed the company’s MAD GENIUS TIPS, the hit web series for Food & Wine Magazine, nominated for a James Beard Award in 2016 and Chico’s successful fall campaign “Style My Way.”

Cheryl has deep experience producing and directing feature films, documentaries, web series, branded spots and other types of content. She started her career producing award-winning film and television, including David O. Russell’s first movie SPANKING THE MONKEY, winner of the Sundance Audience Award and Academy Award nominated documentary CHILDREN OF DARKNESS. From 2004 until 2011 Cheryl was Executive VP of Programming at nonfiction production company Atlas Media Corp where she helped create and oversaw hundreds of hours of lifestyle, historical, science and medical programming for leading cable broadcasters like Discovery Channel, Nat Geo, History Channel, The Food Network and others. This included DR G: MEDICAL EXAMINER, the top-rated show on Discovery Health and the hit Travel Channel series HOTEL IMPOSSIBLE.

Cheryl graduated from Brown University magna cum laude with a degree in Comparative Literature.


Brian P. Egan, Co-Founder & Head of Production

Brian guides Creative Breed’s production, applying his expertise in filmmaking to everything the company does.  Along with Founder Cheryl Houser, Brian drives the development and creative ideation of Creative Breed’s projects and takes an active role in every step of production and post-production.

Brian was instrumental in the production and distribution of Creative Breed’s feature documentary GENERATION STARTUP, acting as producer and associate editor of the film and helping create and oversee the branding, social media and distribution of the film. Brian produced and shot the hit web series MAD GENIUS TIPS and produced Chico’s fall campaign “Style My Way.” He brings keen insight, a commitment to excellence, and exceptional creative and technical talent to everything he does. An avid consumer of content, he intimately understands and reflects the 20-something generation he is a part of.

Brian is a graduate of Fairfield University where he majored in Film, Television and Media Arts.