The Empathy Manifesto


Empathy is critical for fostering human connection and at the core of great storytelling. We create empathy through storytelling by following three principles.

 
 

Empathy: the ability to understand and share the feelings of another

 
 
 

Principle #1


Make It Human

 
 

People are moved by other people. But not just anyone. People whom they can identify with and root for. It starts with finding subjects who are genuine and then accessing their vulnerability to capture the full range of universal human emotions. That is how we tap into our shared humanity.

 
 
 

Principle #2


Show Struggle

 
 

Audiences also identify with and root for people who have a goal with big stakes, clearly stated or implied. The bigger the goal, the larger the obstacles they have to overcome, and the harder they struggle, the more an audience will root for them, feel empathy and be emotionally transported by them. We bring this struggle to life in an engaging, relatable way organic to that story.

 
 
 

Principle #3


Inspire with Uplift

 
 

Once you have moved your audience deeply through the emotional journey of others, leave them empowered, with the sense that they can make a positive difference in their lives and the lives of others. We achieve that by ending on uplift and a call to action which inspires people to take action.

 
 
  Blog    Empathy: Impact Through Storytelling Vol. 1

Blog

Empathy: Impact Through Storytelling Vol. 1

  Blog    Empathy: Impact Through Storytelling Vol. 2

Blog

Empathy: Impact Through Storytelling Vol. 2