FOOD & WINE: MAD GENIUS TIPS


Creative Breed created and produced and Cheryl Miller Houser directed this hit web series for Food & Wine that has become a lucrative intellectual property for the magazine. We made 104 videos over 4 seasons and were nominated for a James Beard Award.

 
 

In these fun and funny videos, host Justin Chapple reveals wonderfully oddball cooking tips and kitchen hacks. The video series spawned a book of the same title and Justin appears regularly on The Today Show to demonstrate Mad Genius Tips.

 
 

Over 40 Million Views


Increased Food & Wine's Video Traffic 300%


4 SEASONS / 104 EPISODES


nominated for a james beard award

 
 

some of our favorites:


 
 

4 seasons of mad genius tips:


 
 

TESTIMONIAL

From conception through delivery, Creative Breed is brilliant at creating a narrative arc, emotion and drama to captivate and entertain viewers.  They were the perfect partner to create Food & Wine’s video series Mad Genius Tips. The series is hugely popular, won awards and even spawned a book. I look forward to working with them again!
— Dana Cowin, Former Editor-In-Chief, Food & Wine Magazine, Host of Speaking Broadly podcast
 

Awards

Work    Chefs In Conversation

Work

Chefs In Conversation

Work       Curious World

Work

Curious World