FOOD & WINE: MAD GENIUS TIPS

Creative Breed created and produced and Cheryl Miller Houser directed this hit web series for Food & Wine that has become a lucrative intellectual property for the magazine. We made 104 videos over 4 seasons and were nominated for a James Beard Award.

In these fun and funny videos, host Justin Chapple reveals wonderfully oddball cooking tips and kitchen hacks. The video series spawned a book of the same title and Justin appears regularly on The Today Show to demonstrate Mad Genius Tips.

Over 40 Million Views

Increased Food & Wine's Video Traffic 300%

4 SEASONS / 104 EPISODES

nominated for a james beard award

some of our favorites:

F&W's Justin Chapple demonstrates an easy way to make fresh tomato sauce. Subscribe to FOOD & WINE YouTube channel. Click here: http://www.youtube.com/subscription_center?add_user=foodandwinevideo Want to see more videos like this one? Visit http://www.foodandwine.com/video/mad-genius-cooking-tips. Twitter: https://twitter.com/foodandwine Facebook: https://www.facebook.com/foodandwine G+: https://plus.google.com/+foodandwine Instagram: http://instagram.com/foodandwine

F&W's Justin Chapple reveals an easy way to poach a dozen eggs at one time. Subscribe to FOOD & WINE YouTube channel. Click here: http://www.youtube.com/subscription_center?add_user=foodandwinevideo Want to see more videos like this one? Visit http://www.foodandwine.com/video/mad-genius-cooking-tips. Twitter: https://twitter.com/foodandwine Facebook: https://www.facebook.com/foodandwine G+: https://plus.google.com/+foodandwine Instagram: http://instagram.com/foodandwine

Mad Genius Tips' Justin Chapple bakes a bundt pan pasta loaf, creating a crown of deliciously crispy crunchy edges. Subscribe to FOOD & WINE's YouTube channel! Click here: http://www.youtube.com/subscription_center?add_user=foodandwinevideo In this exclusive video series, Food & Wine Test Kitchen whiz Justin Chapple reveals wonderfully oddball and genius cooking tips.

F&W Test Kitchen whiz Justin Chapple demos a genius trick for reviving stale bread. Indulgent Bread Pudding Desserts: http://www.foodandwine.com/slideshows/bread-pudding-desserts

4 seasons of mad genius tips:

TESTIMONIAL

“From conception through delivery, Creative Breed is brilliant at creating a narrative arc, emotion and drama to captivate and entertain viewers. They were the perfect partner to create Food & Wine’s video series Mad Genius Tips. The series is hugely popular, won awards and even spawned a book. I look forward to working with them again!”

— Dana Cowin, Former Editor-In-Chief, Food & Wine Magazine, Host of Speaking Broadly podcast