HMH: Curious World Brand Video


Houghton Mifflin Harcourt, a leader in global learning, engaged us to conceive and produce a brand video to launch Curious World, a new learning platform they introduced in August 2015. Creative Breed created a joyful celebration of learning and curiosity to showcase the app through relatable, uplifting moments for parents.

 
 

We conceptualized the spot and wrote the script, then assembled and oversaw the team to bring it to life. We also executed all of the post-production for the 2 minute spot and the :30 and :15 second cut downs. 

 
 

Full Length Brand Video


 
 
 
 

15-Second Cut Down


30-Second Cut Down


 
 

TESTIMONIAL

Creative Breed is tremendously creative, versatile and great to work with. It was efficient and cost effective to work with a one-stop shop like Creative Breed that took our brand video from conception through delivery. Their spot was hugely successful for us, garnering over 5 million views on YouTube and capturing the joy of learning and curiosity that we wanted to convey.
— CJ Kettler, EVP Chief of Consumer Brands & Strategy, Houghton Mifflin Harcourt
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