GENERATION STARTUP captures the struggles and triumphs of six recent college graduates who put everything on the line to build startups in Detroit. Shot over 17 months, it’s an honest, in-the-trenches look at what it takes to launch a startup. Directed by Academy Award winner Cynthia Wade and award-winning filmmaker Cheryl Miller Houser, the film celebrates risk-taking, urban revitalization, and diversity while delivering a vital call-to-action—with entrepreneurship at a record low, the country’s economic future is at stake.
reaching a wide audience
Since conventional documentary distribution is broken, we were entrepreneurial and strategic in order to achieve wide reach, assembling a team of top experts to help us execute our self-distribution.
Theatrical: We released GENERATION STARTUP theatrically in NY, LA and Detroit in fall 2016 to drive national press and buzz. This provided the launching pad for robust demand for event screenings across the country.
Event Screenings: We have done hundreds of event screenings around the US. Major corporations, venture funds, startups and nonprofits organized public screenings to bring together communities around the film as well as internal team building events around it.
Netflix: Netflix released the film to their 49.5 million subscribers in the U.S. six months after our theatrical release.
Educational: Universities across the country have organized event screenings around the film, and an educational distributor is licensing it to middle schools, high schools, universities and libraries for educators to use in their classrooms. We created robust curriculum around eight themes in the film to accompany our educational release.
American Film Showcase: GENERATION STARTUP is being shown around the world as part of this highly selective cultural diplomacy program through the State Department and USC Film School.
Event Screenings Testimonials
Netflix released the film to their 49.5 million subscribers in the U.S. six months after our theatrical release.