Inspired by young people taking risks and building companies, Creative Breed conceived and produced this feature documentary following recent college graduates launching startups in Detroit, funded by PwC Charitable Foundation and UBS. We then crafted and executed a strategic distribution plan and created the film’s marketing, branding and social media. After seeing GENERATION STARTUP, viewers feel inspired to move outside their comfort zone and work hard to build something meaningful like the film’s subjects do. 


The Film


GENERATION STARTUP captures the struggles and triumphs of six recent college graduates who put everything on the line to build startups in Detroit. Shot over 17 months, it’s an honest, in-the-trenches look at what it takes to launch a startup. Directed by Academy Award winner Cynthia Wade and award-winning filmmaker Cheryl Miller Houser, the film celebrates risk-taking, urban revitalization, and diversity while delivering a vital call-to-action—with entrepreneurship at a record low, the country’s economic future is at stake. 


reaching a wide audience

Since conventional documentary distribution is broken, we were entrepreneurial and strategic in order to achieve wide reach, assembling a team of top experts to help us execute our self-distribution. 

Theatrical: We released GENERATION STARTUP theatrically in NY, LA and Detroit in fall 2016 to drive national press and buzz. This provided the launching pad for robust demand for event screenings across the country.

Event Screenings: We have done hundreds of event screenings around the US. Major corporations, venture funds, startups and nonprofits organized public screenings to bring together communities around the film as well as internal team building events around it.  

Netflix: Netflix released the film to their 49.5 million subscribers in the U.S. six months after our theatrical release.

Educational: Universities across the country have organized event screenings around the film, and an educational distributor is licensing it to middle schools, high schools, universities and libraries for educators to use in their classrooms. We created robust curriculum around eight themes in the film to accompany our educational release. 

American Film Showcase: GENERATION STARTUP is being shown around the world as part of this highly selective cultural diplomacy program through the State Department and USC Film School.



event screenings (A Small sampling)


Event Screenings Testimonials

We were honored to screen GENERATION STARTUP on InDay. It was very inspiring and many themes resonated with our employees: how to overcome fear/failure, how important it is to take intelligent risks, how rewarding it is to do something bigger than yourself and how important it is to find meaning in your work. This event was incredibly popular - we had a full house of 150 employees, standing room only!
— Rachelle Diamond, Global Experience Program Manager, LinkedIn
We were thrilled to host an early screening of GENERATION STARTUP and a panel discussion that was live streamed to 35 other campuses across the country. It is often difficult for us to convey both the thrills and the challenges of any entrepreneurial endeavor. Young entrepreneurs who watch Generation Startup will venture into their startups with their eyes wide open.
— Danny Warshay, Executive Director, Jonathan M. Nelson Center for Entrepreneurship, Brown University
GENERATION STARTUP was empowering and raw and truly inspired our team at Trunk Club, New York to be the best version of themselves. The entrepreneurs in the film failed forward, they were honest and hardworking and they persevered through difficult situations that in the end made them stronger and more successful. Our team connected deeply with the movie and felt motivated afterwards to build something significant of their own.
— Liza Lax Gordon, VP of Sales, Trunk Club
KIVA hosted a packed screening of GENERATION STARTUP at Google’s San Francisco office. The movie was gritty and inspiring in equal measure. It has galvanized us to work even harder in our mission to catalyze the development of entrepreneurs, especially in financially marginalized communities.
— Jonny Price, Senior Director, Kiva U.S.
With humor and candor, GENERATION STARTUP offers an invaluable glimpse of the “startup years.” The stories are relevant to virtually every college graduate and young entrepreneur, as each learns not only to apply recently gained knowledge across disciplines and situations, but also to find the strength within to fuel that effort.
— Rebecca Price, Librarian University of Michigan
GENERATION STARTUP energized our community through the authentic story of the hustle, grit and determination it takes to ‘startup’.  A must see for aspiring entrepreneurs to reinforce anything is possible!
— Erik Mitisek, Executive Director, Project X-ITE, University of Denver


Netflix released the film to their 49.5 million subscribers in the U.S. six months after our theatrical release.




branding & Marketing

Creative Breed has been the driving creative force behind the branding and marketing of the film. We oversaw the creation of the film’s poster and created the film’s trailer in-house, released on iTunes in August 2016. We also built and maintain the film’s website.


Social Media

Creative Breed has spearheaded GENERATION STARTUP’s successful social media campaign, including the strategy, creative execution and ad buying, achieving our three primary goals: 1) to increase awareness about the film; 2) to drive ticket sales and event bookings; 3) to create community and uplift around the themes of entrepreneurship and risk-taking.



Best-in-class storytellers. Exceptional collaborators. Amazing people. Working with Creative Breed was so uplifting that I miss it, which I didn’t know was possible. They tell beautiful, human stories that move people. If you have a story to tell and have a chance to work with them, jump at it. They are the best I’ve ever seen at what they do.
— Andrew Yang, CEO & Founder, Venture For America


Work    Girl Code


Girl Code

Official Website    Generation Startup

Official Website

Generation Startup