Chico's: Style My way

For their Fall 2017 Campaign “Style My Way,” national clothing brand Chico’s wanted to connect in an emotional, relatable way with their customers. They relied on Cheryl Houser's documentary filmmaking chops to capture genuine uplifting moments with real women.  Creative Breed produced all of the spots, from conception through delivery.


These two :30 second spots and one :15 second spot celebrate inspirational women whose sense of style comes from being comfortable with who they are. The longer piece goes deeper with three of the women to explore how and why they are comfortable in their own skin and their clothes.



Longer Spot


September :15 Second

September :30 Second



Cheryl and her team at Creative Breed are one of a kind. They delivered our fall video campaign on time, on budget, and with dazzling creative. Cheryl is truly passionate about what she does and the projects she accepts. It is rare to work with an outside partner who is as invested in a campaign as you are. The entire team is collaborative, communicative, and creative in every way, going above and beyond to deliver exactly what is needed.
— Michelle Lerner, Director of Social Marketing and Public Relations, Chico's
Work    Girl Code


Girl Code

Work    Generation Startup


Generation Startup