The two :30 second spots, one :15 second spot and longer piece take viewers on an inspirational, relatable emotional journey with real women, revealing how they feel beautiful as they age and their bodies shift. Cheryl worked closely with Chico’s creative director to convey the brand’s values through these women and also to capture Chico’s brand aesthetic on film.
Longer Spot
If it's not personal, it's not style. Between following the trends and following their hearts, these women know exactly where they're headed next. Follow along in their "Style My Way" stories, and tell us: What advice would you give your 20 year-old self?
September :15 Second
Our clothes are made with you in mind. For you to mix, match and make your own. To inspire your unique style and one-of-a-kind wardrobe. Because we love when you say, "This is so me."
September :30 Second
Our clothes are made with you in mind. For you to mix, match and make your own. To inspire your unique style and one-of-a-kind wardrobe. Because we love when you say, "This is so me."
TESTIMONIAL
“Cheryl and her team at Creative Breed are one of a kind. They delivered our fall video campaign on time, on budget, and with dazzling creative. Cheryl is truly passionate about what she does and the projects she accepts. It is rare to work with an outside partner who is as invested in a campaign as you are. The entire team is collaborative, communicative, and creative in every way, going above and beyond to deliver exactly what is needed.”
Work
Girl Code
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Generation Startup